Stock photos are everywhere. They’re quick, affordable and easy to find, and there’s a place for them. But when it comes to your website, real photos of your business almost always do a better job. Here’s why, and how to get good ones without a big budget.
People buy from people
Especially for small businesses, customers want to know who they’ll be dealing with. A friendly photo of you and your team builds a connection that no stock image can match. It also makes you recognisable when you turn up for a quote or meet someone in person.
Real photos build trust
Most of us can spot a stock photo instantly: the too-perfect office, the team of models laughing at a laptop. They can make a business feel generic, or worse, like it has something to hide. Photos of your actual work, premises and people show that you’re real and proud of what you do.
They show your work
If you make or fix things, your photos are your portfolio. Before-and-after shots, finished projects and work in progress tell customers far more about your quality than any description could.
They help you stand out
Popular stock images appear on thousands of websites, sometimes including your competitors’. Your own photos are unique to you, and that helps your business stand apart.
Tips for getting good photos
- Consider a professional photographer. Even a short session can give you a library of team, workplace and project photos to use for years.
- Use natural light. If you’re taking photos yourself, shoot near a window or outdoors in soft light, and avoid harsh midday sun.
- Keep it tidy. Clear away clutter in the background before you take the photo.
- Shoot horizontally. Landscape photos generally suit websites better than portrait ones.
- Take lots. Photograph each project from several angles so you have choices later.
- Get permission. Always ask customers and staff before featuring them or their homes.
When stock images make sense
Stock images still have their uses: for background textures, abstract concepts, or blog posts where you don’t have a suitable photo of your own. Choose ones that feel natural and fit your brand, and use them alongside your real photos rather than instead of them.
Make the most of your images
Whatever photos you use, they should be properly sized and optimised so they look sharp without slowing your website down. We take care of that when we design your website, and we can create custom graphics to match your branding. Get in touch to find out more.
